Training and Development

‘Training and Development’ is integral part of every sales & Marketing profession, so with your LIC Agency too. After clearing the exam you will undergo Products’ training available for different age groups. Since there are 10-15 Products available right now & changes take place in rules & regulations in these products occasionally, also launching of new products take place. So this is a continuous training where we will impart you with latest updates & new customized products. We do provide you such training both online (G-Meet/Zoom etc.) & Offline (Classroom training programs).

After product training we will introduce you to the field training which includes Prospecting through Reference Marketing, Survey, Cold Calling. This is the Actual & Core Training of your profile i’e Sales & Marketing in Insurance Sector. Here You come to know different public opinions, needs, latest market trends etc. It is said that The Success in Sales & Marketing is not an event, but it is a continuous process. The Hard work you do, the persistence you follow during your initial days pay you handsomely in the long run. In The section of testimonials you can check it out through the success stories of our Living Legends like Bharat Parekh, Sangeeta Maheshwari etc.

It is said that “Experience is The Best Teacher” esp in Sales & Marketing. As The needs of the people change with time so LIC also changes it’s products accordingly. In such a changing scenario training is sine-qua-non. We provide you training at Branch Level (in office premises), at Divisional Level ( Metro Sales Training Centre) & At Zonal Level (Zonal Training Centre) etc. LIC equips it’s filed force i’e sales & marketing team with all the tools needed.

Product training is one part of the whole process of training, we also train you with the latest technologies we are using in sales & business procurement.

For example ANANDA – A digital platform available on your mobile, for you people to procure your new business 24 x 7 x 365. It is called “Atma-Nirbhar Agent New-Business Digital Application”.

LIC PRAGATI App/Portal – Here You will be access to monitor your business performance in real time. It will be helpful to know the business shortfalls you needed to complete your MDRT/Club Memberships/MBGs wtc. Here some policy servicing tools are also available to you like Policy Status, Premium Certificate, Loan Quotations, Revival Quotations etc.

LIC of India, being a leading life insurance company, invests significantly in the training and development of its agents. These programs are designed to equip agents with the necessary knowledge, skills, and attitude to excel in their roles and provide excellent service to customers.

Key Training & Development Programs:

Induction Training:
- Comprehensive training program for new agents.
- Covers foundational knowledge of life insurance products, regulations, and sales techniques.
- Focuses on building confidence and developing effective communication skills.
Product Training:
- Regular updates on new products and policy features.
- In-depth understanding of product benefits, limitations, and suitability for different customer segments.
- Enables agents to provide accurate and personalized advice to customers.
Sales Skills Training:
- Development of effective sales techniques and strategies.
- Focus on building rapport, needs analysis, objection handling, and closing the sale.
- Enhances agents’ ability to convert leads into successful sales.
Customer Relationship Management (CRM) Training:
- Importance of building long-term relationships with customers.
- Effective communication, active listening, and follow-up techniques.
- Fosters customer loyalty and referrals.
Regulatory Compliance Training:
- Adherence to IRDAI regulations and ethical practices.
- Understanding of compliance requirements and potential risks.
- Ensures agents operate within legal and ethical boundaries.
Financial Planning and Advisory Services Training:
- Knowledge of financial planning concepts and tools.
- Ability to assess customer needs and recommend suitable insurance solutions.
- Positions agents as trusted financial advisors.
Digital Literacy and Technology Training:
- Utilization of digital tools and technologies for efficient operations.
- Leveraging digital platforms for customer engagement and sales.
- Adapting to the evolving digital landscape.
Leadership and Management Training:
- For senior agents and development officers.
- Leadership skills, team building, and motivation techniques.
- Effective team management and performance enhancement.

Delivery Methods:

Classroom Training:
- Instructor-led sessions at training centers.
- Interactive learning through lectures, discussions, and case studies.
E-Learning:
- Online courses and modules.
- Self-paced learning at the convenience of agents.
Field Training:
- On-the-job training and coaching.
- Practical application of knowledge and skills in real-world scenarios.

By investing in comprehensive ‘Training and Development’ Programs, LIC of India empowers its agents to deliver exceptional service and contribute to the company’s growth and success.

Benefits of LIC Agent’s Training & Development Programs :

LIC’s comprehensive training and development programs offer a multitude of benefits for its agents, which ultimately contribute to their professional growth and customer satisfaction. Here are some key advantages:

For Agents:

Enhanced Knowledge and Skills:
- Deep understanding of life insurance products, regulations, and financial planning concepts.
- Development of effective sales and communication skills.
- Proficiency in using digital tools and technologies.
Improved Customer Service:
- Ability to provide personalized advice and solutions.
- Building strong customer relationships and trust.
- Addressing customer queries and concerns effectively.
Career Advancement Opportunities:
- Recognition and rewards for outstanding performance.
- Opportunities for leadership roles and career progression.
- Access to specialized training programs for career advancement.
Increased Earning Potential:
- Higher sales and commission income due to improved skills and knowledge.
- Potential for additional income through financial advisory services.
Personal and Professional Growth:
- Development of soft skills like communication, negotiation, and problem-solving.
- Increased confidence and self-esteem.
- Continuous learning and skill enhancement.

For LIC:

Improved Agent Productivity:
- Higher sales and revenue generation.
- Reduced customer complaints and attrition.
- Enhanced brand reputation.
Enhanced Customer Satisfaction:
- Well-trained agents providing excellent service.
- Increased customer retention and loyalty.
- Positive word-of-mouth referrals.
Stronger Sales Force:
- A motivated and skilled team of agents.
- Reduced turnover and recruitment costs.
- A competitive edge in the market.

By investing in its agents’ training and development, LIC ensures a highly skilled and motivated workforce, ultimately benefiting both the agents and the organization.